I LOVE this Guinness commercial. I love the personification of the dot. It makes him cute, friendly and personable. Ha. Listen to the section where the dot enters the water and the music track takes on the muffled characteristic of being underwater. Quality editing and detail there. Also! I love how the dot transitions into the blurry city lights. A person with terrible vision like me really appreciates that. Check out psyop.tv for more kick ass videos like this one.